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Podcast #13

On Things Forgotten and Pushed Aside

Guest: Mateusz „Delma” Poznański

Mateusz "Delma" Poznański and Kamil from Buttercut talk about the behind-the-scenes of the Polish barbering industry and why homegrown talents rarely make it internationally. You'll learn how the approach to clients has changed over the years and why technical cutting skills alone aren't enough to succeed. Discover how to build a strong personal brand and why it matters to know the history of the craft you represent.

Thumbnail for episode 13: On Things Forgotten and Pushed Aside

In this episode

  • Polish complexes on the international stage
  • The evolution of marketing in Polish barbershops
  • Lack of passion and knowledge of the craft's history
  • Selling confidence instead of just a haircut
  • Building a strong personal brand in hairdressing
At the end of the day, you're not selling the haircut itself - you're selling the feeling of confidence the client has when they get out of the chair.
Mateusz „Delma” Poznański

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